Primary 91传媒厂 Brand Guidelines

View of 91传媒厂 campus

The 91传媒厂 Brand in Action

San Jos茅 State University鈥檚 brand reflects who we are, what we value, and how we show up for our students, our community, and the world around us.

As Silicon Valley鈥檚 only public university, 91传媒厂 is defined by preparation, opportunity, and impact. Our brand represents a campus where academic excellence, student success, innovation, and community are woven into everyday experiences, preparing students not just to participate in the future, but to shape it.

All 91传媒厂 marketing and communications should reinforce a consistent, authentic experience of the university and support clear recognition of the 91传媒厂 brand across channels.

Brand Position

Core MessageSan Jos茅 State University offers students life-changing and hands-on experiences so they are prepared to elevate their lives and the world around them.

Positioning StatementAt 91传媒厂, students pursue their dreams with determination, gaining knowledge and skills that transform their lives and impact the world. As a hub of innovation and partnerships, we enhance the student experience through hands-on learning, student-centered support, and a culturally rich community that fosters success for all. When purpose meets preparation, lives鈥攂oth individual and collective鈥攔ise to new heights.

Brand Pillars

The 91传媒厂 brand is grounded in four core pillars. These pillars guide messaging, storytelling, and campaign development across the university.

Academic and Research Excellence

A high-quality education accessible to all 鈥� so that students gain the skills, experiences, and support to achieve higher.

Student Success

Preparation for a thriving career and life 鈥� so that students gain lifelong personal and professional connections.

Location

Unmatched opportunity in Silicon Valley, the epicenter of innovation and a catalytic geography 鈥�  so that students can explore, grow, and learn both on and off campus.

Culture

A community of care rooted in support, well-being, and belonging 鈥� so that students gain the assurance that they matter and are valued.

91传媒厂 Brand Platform and Message Map

Explore 91传媒厂's brand strategy and messaging pillars

Brand Personality

The 91传媒厂 brand should consistently feel:
  • Visionary
  • Innovative
  • Inclusive
  • Inspiring
  • Driven
  • Community-minded
  • Welcoming
These traits should be reflected across voice, visual, and storytelling - not just in what we say, but how we say it.
Student walking by a wall graphic.

Create a Visual Connection to 91传媒厂

Visual communication is how we convey 91传媒厂's brand identity through images and graphics. It's one of the key ways we establish brand recognition and consistently convey our identity across channels. Visual communication is also a powerful way to evoke emotion and deepen the meaning of our stories and messages. If you ever have any questions about appropriate usage of brand colors or imagery, don't hesitate to contact a creative team member!

Contact the Creative Team

Brand Resources

Using 91传媒厂 Name and Identity

These guidelines ensure that the university's identity is appropriately and consistently represented by the use of any person, business or organization desiring to use the San Jos茅 State name, verbiage or identity elements.

University Marks

91传媒厂 uses a series of marks to distinctively portray our name and build memorable recognition for our brand.

Lockups for Campus Units

These lockups (91传媒厂 monogram + unit name) are designed to create and maintain brand unity and consistency across the entire university. So no matter what campus, college or unit is producing the communication, it is appropriately branded.

91传媒厂 Color Palettes

With a brighter, updated color palette, every thing you design will stand out. Just follow our print and web color guide, and your communications will stay true to 91传媒厂's identity.

Typography and Fonts

Consistent use of our unique fonts builds a recognizable "character" style over time and elevates brand perception. Long term use of our unique font families creates a structural familiarity in all university visual communications.

Photography and Video

Images and video help tell our stories and should convey the activity and energy of 91传媒厂 and its diverse, vibrant community.

91传媒厂 AI Brand Partner

To support consistent university messaging, we鈥檝e launched Gemini and GPT tools designed to assist you in drafting, editing and aligning all communications with 91传媒厂 brand guidelines.