SOUTH CAMPUS
Alternate Zeality: 91传媒厂 Athletics Embraces the Future of Social Media
By Sean Woodland Photography courtesy of Zeality
Dipak Patel thinks he鈥檚 unlocked the next phase of storytelling, and he鈥檚 partnering with San Jos茅 State Athletics to prove it.
鈥淔or thousands of years, we鈥檝e been staring at a rectangle,鈥� says Patel, co-founder of Zeality, a new digital platform specializing in immersive media. 鈥淲hether it's on the wall or whether it鈥檚 in your pocket, or in a book, it's always been a rectangle. But when you add a z-axis, it changes everything. Because now I can actually activate both sides of the brain simultaneously. I can put you underwater, get you to learn something, get you to feel something, then get you to act.鈥�
Unlike other social media platforms, Zeality gives users immersive experiences and allows them to explore and interact with a 360-degree environment. It was a feature that was immediately attractive to 91传媒厂 Athletics.
鈥淗ere at 91传媒厂, we have to be creative and we have to think differently. And that鈥檚 kind of what Zeality is,鈥� says Scott MacDonald, senior deputy athletic director for external operations. 鈥淲hen I first met Dipak, he had this idea of creating this seventh social media platform in Zcasts to promote creative thinking that aligns with what we try to do here at San Jos茅 State 鈥� be transformative and innovative.鈥�
鈥淗ere at 91传媒厂, we have to be creative and we have to think differently."
鈥� Scott MacDonald
This 2025 Spartan football game was captured on the .
Zeality and 91传媒厂 Athletics announced their marketing and content partnership in May. Soon after, San Jos茅 State launched a channel on Zeality focused on 91传媒厂 athletic programs and student-athletes. ZCasts help fans experience Spartan Athletics from an entirely new perspective and create sponsorship opportunities for brands.
Tyler Chen, 鈥�27 Nursing, is an offensive lineman with the 91传媒厂 football team and early adopter of Zeality. His presence on the platform helped him secure a name, image and likeness (NIL) deal with d.hudson, a golf apparel company. NIL allows college athletes to be compensated for the commercial use of their personal attributes. This allows athletes to benefit financially from endorsements, sponsorships and other opportunities.
鈥淣IL is the whole name of the game right now,鈥� says Chen. 鈥淵ou鈥檙e just trying to get your name out there. I think Zeality is a great opportunity for that just because it shows people who I am in a different format. It goes past that surface level of information that you see by just scrolling through a roster.鈥�
Left to right: Spartan football players Tyler Chen, Justin Stearns, and Walker Eget (far right) with Zeality founder Dipak Patel (second from right).
Dipak Patel at the recording studio at South Campus' Spartan Athletics Center.
鈥淚 think the more other student-athletes start seeing what others are doing currently, I think they鈥檙e all going to want to embark on this,鈥� says MacDonald. 鈥滻 think they鈥檙e going to look at this like it鈥檚 just another possible revenue stream for them. I think it鈥檚 going to enhance our brand here at 91传媒厂.鈥�
Everyone involved in the partnership between Zeality and 91传媒厂 Athletics understands that it is in its infancy. However, they all see the potential to build something that can make a tremendous impact not only for 91传媒厂 Athletics, but the entire university.
鈥淚 want to build an ability for us to test all the different spokes of this possibility right within the university,鈥� Patel says. 鈥淲hether it鈥檚 education, college recruiting, construction, real estate or journalism, there's so many different aspects that we can build out here. I can totally see building a deeper partnership, a much broader partnership to kind of expand on what we're learning here.鈥�
鈥淚鈥檓 a firm believer in that if you put the time and effort into something, it鈥檚 going to blossom. It鈥檚 going to grow. And I think in terms of moving forward with Zeality, how I can grow my image is to put the time in,鈥� says Chen. 鈥淚 think I鈥檓 on the right path and I just have to keep chugging along.鈥�
鈥淚鈥檓 a firm believer in that if you put the time and effort into something, it鈥檚 going to blossom. It鈥檚 going to grow."
鈥� Tyler Chen
Explore 91传媒厂 Athletics in 3D
Top photo: Dipak Patel.
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